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Who We Are

The Virtual SEND Conference is run by B Squared Ltd. Our fantastic team each bring their individual experience to help build great events. The amazing Beverley Walters helps us out too! She gets us the best speakers on all the topics you have asked for.

Dale Pickles introduces and closes the conferences on the day and is a host for one of the streams. Jon Twycross and Alex Hurle are extra hosts for the afternoon streams. Each host has the tricky job of ensuring a speaker doesn’t over run their session time.  As a result, we sometimes have to cut short impassioned speakers, which is hard.

In the background, we have the rest of our team sorting everything that goes on behind the scenes and making sure it all runs to plan.

Meet Our Conference Team


Dale Pickles

Managing Director


Tor Pickles

Curriculum Assessment Specialist


Jon Twycross

Chief Product Officer


Sarah Baker

Marketing Specialist


Alex Hurle

Head of Education


Nicola Davies

Marketing Specialist


Catherine Welsh

Head of Sales


Lisa Baber

Systems Analyst

What we do

When we are not running conferences, we are developing assessment software for use in schools all over the world. Our work brings us very close to people in the SEND world. It has given us unique insight into this world. We spend most of our time travelling around the county talking face to face with those in the job. Assessment is almost always not the only problem they need solving in their school.

The Virtual SEND Conference is our opportunity to go that little bit further, not just for our customers but for everyone in the SEND arena. It is enabling us to help solve problems that we haven’t been able to before.

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150+ schools have registered to join

Experience the difference, join us at the conference

Come join us!
Initially I was a bit wary that it would be very biased towards your product, but the fact that it was very objective and focused on relevant issues was a real plus for me. I would definitely attend future events. Thank you.
- Melanie Appleyard, Teacher/SENCO, Canon Burrows Primary School
It was informative and made accessing training from abroad really easy. I also appreciate that I will be able to access the lectures again.
- Phillippa Miller, Trainee SENCO
Excellent content delivered in a very convenient way and at a very reasonable price. More information than I could handle in one dose - but thankfully I will be able to re-visit in my own time.
- Janet Bristow, SENCO, Perrymount Primary School

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